Marco Polo is different, TRUST ME
Marco Polo is different, TRUST ME
Marco Polo is different, TRUST ME
I'm Sean. I've been using Marco Polo (MP) since 2018, before the pandemic. Today, my friend group is stronger than ever, thanks to MP.
Activating new MP users depends on a consistent culture of communication.
Communication is also key for peace and conflict resolution and that's what fuels me to do what I do.
My vision for partnering with MP
My approach for testing
Give loyal MP users an opportunity to experience MP Plus without the financial risk.
Hypothesis 1: If we give users a free trial of Plus, we will gradually increase conversion rates over time.
Hypothesis 2: If we reward users with Plus credit after activating a new user, we will see a gradual increase in both activation and conversion rates over time.
A/B Test a user group we incentivize against an untreated group.
Track free trial sign-ups, Plus conversion rates. and user behaviors from referral to onboarding.
Interview people who subscribe to Plus and new users activated via referral.
Learn about the Bright Spots and emulate i.e identify the factors that influenced conversation/activation.
Collaborate with a MP team to apply insights, tweak the product, monitor impact, and prioritize the next knowledge gaps to fill.
My approach for testing
My vision for partnering with MP
My approach for testing
A/B Test a user group we incentivize against an untreated group.
Track free trial sign-ups, Plus conversion rates. and user behaviors from referral to onboarding.
Interview people who subscribe to Plus and new users activated via referral.
Learn about the Bright Spots and emulate i.e identify the factors that influenced conversation/activation.
Collaborate with a MP team to apply insights, tweak the product, monitor impact, and prioritize the next knowledge gaps to fill.
Give loyal MP users an opportunity to experience MP Plus without the financial risk.
Hypothesis 1: If we give users a free trial of Plus, we will gradually increase conversion rates over time.
Hypothesis 2: If we reward users with Plus credit after activating a new user, we will see a gradual increase in both activation and conversion rates over time.
FAQ
Why would I partner with Sean?
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Why would I partner with Sean?
How do I contact Sean?
Wanna know what Sean knows about Leprechauns?